Today, we’re going to discuss two metrics: Customer Acquisition Cost and Customer Lifetime Value. We’ll talk about what these metrics are, how you can calculate them, and why they’re worth tracking Introduction to Customer Acquisition Cost Customer Acquisition Cost (CAC) [...]
It’s only Tuesday when I’m writing this and Wednesday when you’re reading this, but it’s already been a big week for TikTok. One of Mark Zuckerberg’s most formidable competitors just announced its own partnership with Shopify for in-app shopping, unlocking an [...]
In episode 95, Tyler is joined by Amanda and Babak from InfiniteMD, they share great marketing insights and emphasize on the importance of building trust with existing and potential customers and how to achieve such trust. Listen to the Episode!