How Retailers Can Leverage Social Media to Survive the Retail Apocalypse

The retail industry took a huge hit last year. Retail giants - including Sports Authority, Aeropostale, and PacSun - filed for Chapter 11 bankruptcy, while the retail behemoth, Wal-Mart, announced its own plans to close 269 stores. So far, 2017 [...]

By |2021-09-09T21:12:25-07:00March 31st, 2017|Categories: Social Media|Tags: , , |0 Comments

3 Marketing Targets for The Firearms Industry in 2017

As 2017 comes into focus, the firearms industry finds itself at a compelling crossroads. In light of the recent election cycle, an industry that could once sell almost anything, based on a justifiable consumer-based fear of scarcity, will need to [...]

By |2017-05-18T13:37:26-07:00January 31st, 2017|Categories: Marketing, Uncategorized|Tags: , , , |Comments Off on 3 Marketing Targets for The Firearms Industry in 2017

Outdoor Brands Must Add Video Content to Their 2017 Marketing Strategies

For outdoor brands, trade shows like Outdoor Retailer are core components of their marketing strategies and budgets. Every six months or so, brands pay a premium for booth space to make the most of the golden opportunity to present their [...]

By |2017-05-18T13:37:17-07:00January 16th, 2017|Categories: Uncategorized, video|Tags: , , , , |Comments Off on Outdoor Brands Must Add Video Content to Their 2017 Marketing Strategies