Optimizing the Customer Experience | LSMP Episode 117

n episode 117, Tyler is joined by Michael McMillan, CEO of ProximoCX. Michael and Tyler talk about the importance of customer experience when developing marketing strategies and discuss several examples of poor and excellent CX strategies. Listen to the Episode! [...]

By |2021-09-12T13:27:31-07:00August 24th, 2021|Categories: Marketing, Podcast|Tags: |0 Comments

Adaptive Marketing: Tourism Post Pandemic | LSMP Episode 116

In episode 116, Tyler is joined by Brian Hilemon, Senior Director of Marketing Partnerships. Discover how SDTA have adjusted their marketing strategy of San Diego’s tourism industry during the COVID-19 pandemic, and the SDTA’s strategy as the city begins to [...]

By |2021-07-14T15:21:51-07:00June 26th, 2021|Categories: Marketing, Podcast|Tags: |0 Comments

Next Level Facebook Ad Tips For High Budget Campaigns

Social media ads of all kinds are undeniably one of the most potent ways to reach your desired audience. With social algorithms’ constantly improving abilities to identify target audiences and serve ads to niche interests, it is an effective way [...]

Utilizing Underrated Marketing Channels | LSMP Episode 115

In episode 115, Tyler is joined by Rand Fishkin, CEO and founder of SparkToro. Tune in to learn about the importance of underrated marketing channels like podcasts and the power of influencer marketing. Listen to the Episode! In Episode 115 [...]

By |2021-07-14T15:15:07-07:00June 2nd, 2021|Categories: Marketing, Podcast|Tags: , |0 Comments

3 Part Master Class In Content Marketing Has Arrived

With media buyers continuing to feel like they’re co-starring in the sequel to Bird Box, now seems like a good time to embark on a three-part master class in content marketing. Each of the next three weeks, we’re going to [...]

Consumer Marketing Tips in the Cannabis Industry | LSMP Episode 114

In episode 114, Tyler is joined by Eric Rogers, CCO and Co-Founder of Levia, a Cannabis-infused beverage. Listen in to gain top consumer marketing tips! Listen to the Episode! In Episode 114 of the Lion’s Share Marketing Podcast, Tyler and [...]

By |2021-07-14T15:16:56-07:00May 12th, 2021|Categories: Marketing, Podcast|Tags: , |0 Comments

Are You Capitalizing On Amazon’s Best Quarter Ever?

Capitalizing on Your Amazon Strategy is important. Amazon just announced its best first quarter ever, posting over $100 billion in revenue. As Amazon continues to grab a larger portion of the ever-growing eCommerce industry, it’s leaving a trail of new winners [...]

iOS 14.5 Updates & What It Means For Your Ads

While the media made much ado about Apple’s colorful new iMacs and other product launches this week, Facebook quietly announced a series of changes that are far more meaningful for marketing leaders. Facebook sent an email to a limited number of ad [...]

The Rise of PürInstinct with Dominique Soucy | LSMP Episode 113

In episode 113, Tyler is joined by Dominique Soucy, the Founder of an emerging sport called PürInstinct. Join in as they take a deep dive into the future of new athletics, NFTs in the PR world and more! Listen to [...]

By |2021-04-20T10:38:05-07:00April 20th, 2021|Categories: Branding, Marketing, Podcast|Tags: |0 Comments

You Need This Underrated Marketing Channel

As customers get costlier and costlier to acquire, marketing leaders are left to ponder two things: will the Zuck and Tim Apple ever make up, and how can marketing leaders get costs back down to a palatable level? Part of [...]