How Omni-Channel Marketing Flywhweels Break

Anytime I get asked what makes Fidelitas different from other agencies, part of my answer always includes our approach to an organization’s omni-channel marketing flywheel. We’ve covered the anatomy of the omni-channel marketing flywheel in a variety of formats, [...]

By |2023-05-11T14:22:29-07:00February 3rd, 2023|Categories: Marketing|Tags: , |Comments Off on How Omni-Channel Marketing Flywhweels Break

Connected TV Advertising Is On The Rise

WITH SKYROCKETING CPMS ON FACEBOOK & INSTAGRAM, MORE BRANDS ARE TURNING TO CTV This week we’re wrapping up our three-part series on alternatives to Facebook and Google for Q4. Connected TV (CTV) advertising is becoming increasingly popular with brands [...]

By |2023-05-11T14:20:40-07:00October 24th, 2022|Categories: Leadership, Marketing|Tags: |Comments Off on Connected TV Advertising Is On The Rise

Retail Media Networks: An Advertising Alternative

You’re No Longer Your Store’s Primary Customer... The Brands You Buy Are. As we continue looking at non-Facebook/Google advertising alternatives, an interesting trend has developed as retailers large and small have followed Amazon’s lead and launched their own Retail Media [...]

By |2022-10-24T09:42:35-07:00October 14th, 2022|Categories: Leadership, Marketing|Tags: |Comments Off on Retail Media Networks: An Advertising Alternative

3 Tips For Optimizing Your Keyword List For SEO

Keywords are a cornerstone of your organic and paid SEO efforts, and curating an effective list can be a complicated task. In this blog, we’ll dive into 3 different ways you can create an optimized keyword list that drives [...]

By |2022-10-06T17:08:52-07:00September 28th, 2022|Categories: Leadership, Marketing|Tags: |Comments Off on 3 Tips For Optimizing Your Keyword List For SEO