Hiring Marketing Talent After a Pandemic

The end of the pandemic has brought on a new set of unprecedented times (drink!). As brands return to the office, they’re likely to notice a significant difference in their officemates. A large number of marketing and communications professionals left [...]

By |2021-07-15T14:36:02-07:00June 20th, 2021|Categories: Leadership, Marketing|Tags: , , |0 Comments

Why Does Apple Hate Marketers?

Just as marketing leaders everywhere (yours truly included) were reminding the industry why owned channels are important, Tim Apple held Apple’s World Wide Developers Conference and effectively said, “hold my beer.” Apple announced that in iOS 15 it will implement Mail Privacy [...]

3 Part Master Class In Content Marketing Has Arrived

With media buyers continuing to feel like they’re co-starring in the sequel to Bird Box, now seems like a good time to embark on a three-part master class in content marketing. Each of the next three weeks, we’re going to [...]

Are You Capitalizing On Amazon’s Best Quarter Ever?

Capitalizing on Your Amazon Strategy is important. Amazon just announced its best first quarter ever, posting over $100 billion in revenue. As Amazon continues to grab a larger portion of the ever-growing eCommerce industry, it’s leaving a trail of new winners [...]

iOS 14.5 Updates & What It Means For Your Ads

While the media made much ado about Apple’s colorful new iMacs and other product launches this week, Facebook quietly announced a series of changes that are far more meaningful for marketing leaders. Facebook sent an email to a limited number of ad [...]

You Need This Underrated Marketing Channel

As customers get costlier and costlier to acquire, marketing leaders are left to ponder two things: will the Zuck and Tim Apple ever make up, and how can marketing leaders get costs back down to a palatable level? Part of [...]

5 Must-Have Skills of Successful Marketing Leaders

There are few honors greater than the call to lead others. I’ve had the privilege of leading a team of marketing professionals for twelve years now, the last eight of which have come at the helm of Fidelitas Development. Often [...]

By |2017-09-25T08:21:28-07:00November 1st, 2016|Categories: Entrepreneurship, Leadership, Marketing, Uncategorized|Tags: , , |Comments Off on 5 Must-Have Skills of Successful Marketing Leaders