Just as marketing leaders everywhere (yours truly included) were reminding the industry why owned channels are important, Tim Apple held Apple’s World Wide Developers Conference and effectively said, “hold my beer.” Apple announced that in iOS 15 it will implement Mail Privacy [...]
Introduction: What Is Email Marketing Automation? We’ve all noticed social media has been on a meteoric rise. There are constantly new consumers and eager eyes watching their Twitter timelines, Instagram feeds, and even LinkedIn profiles. But what about email? [...]
In episode 78, Tyler is joined by Oli Bridge, the CMO of Bonjoro, shares his insights on how using video helps generate a better ROI on email marketing. Listen to the Episode!
Email marketing continues to remain one of the most direct ways to engage your audience. Believe it or not, email campaigns still deliver the highest ROI in comparison to all other marketing channels! Sure, sending an email is a reliable [...]