Your Social Media Marketing Agency needs to be able to show a tangible ROI on your organic social media campaigns. That means cutting out vanity metrics like reach and likes (in most cases) and focusing on needle-moving metrics like website traffic, conversions, and email sign-ups. (Did we mention retention marketing
, or were we both just thinking it?)
When you start working with Fidelitas, we agree upon the most important KPIs for your social media campaigns ahead of time, and then focus relentlessly on driving results where your brand needs them most.
Imagine that, accountability from your social media marketing agency. It’s not everything, but it’s a start.