Video Production for eCommerce Brands
Marketing leaders around the world have seen a shift in the way video is used to promote eCommerce brands. As technology continues to advance, video is as critical to brand engagement on digital channels as it is on traditional channels like television commercials. At Fidelitas Development, we understand that video is no longer optional for marketing leaders. Fidelitas offers best-in-class video production that scales to meet the needs of both large and small budgets alike.
Fidelitas partners with our clients to determine when video is necessary and how to execute strategies that generate a return on investment- NOT just a bunch of YouTube views. This means having a precise method of execution, from the planning stage and production to the polishing stage in post-production, in order to deliver great work on-time and on-budget.
Planning and Scripting Videos
Planning is critical if you want your brand’s video to be successful. It doesn’t matter how well-produced and beautiful your brand’s video is if it doesn’t have the proper message, tone, aesthetic, and purpose to ensure success. That is why Fidelitas takes this process seriously and we encourage our clients to do the same.
Video Production
The success of any video project hinges on production. Fidelitas works with clients to maximize “bang for buck” when it comes to gear quality, crew expertise, and location utilization.
Post-Production
Post-production can make or break a brand’s video. In post-production, white-noise is eliminated, takes are blended seamlessly, colors are corrected, and lighting is optimized. Our team doesn’t simply stitch the video together and call it a day. While in post production, our team leans heavily upon the planning and scripting stage in order to ensure that we are on target with the goals of the campaign.
Polish
The Fidelitas team won’t settle for anything but excellence. After post production, we do an internal audit and polish our the videos in order to provide an excellent finished product.
Whether you need a national TV spot, a video for a trade show, or creative for a new digital campaign, we will partner with you to make sure your message is on target and effective- not to mention really, really good looking.