Challenge//

Improve existing email campaigns in Klaviyo and drive measurable results for a Veteran-owned apparel brand.

Results//

Fidelitas continually revamped and improved the Musa team’s existing email campaigns and flows in Klaviyo, leading to a 5x increase in sales from email in just 6 months. Then, revenue from email tripled AGAIN during MUSA’s peak season, accounting for a higher percentage of sales than email ever had in the history of the brand.