Challenge//

Freshen up a Beverage Brand’s Stale Social Media Presence

Results//

Reed’s Ginger Beer is an iconic beverage brand, but its social media channels had grown stale from infrequent posts and the lack of a coherent strategy. Fidelitas revamped Reed’s organic strategy with a variety of contests and promotions highlighted by the “Kiss a Ginger” promotion in conjunction with Kiss a Ginger Day. The results speak for themselves with a 787% increase in engagement and 967% increase in impressions across Facebook, Instagram, and Twitter.