Challenge//

Rebrand an Established Business

Solution//

Fidelitas guided Boutique Recruiting, formerly known as SD Pro Staffing, through its proprietary process, Brand Camp. Through Brand Camp, Fidelitas extracted the core truths of the organization and how it sought to be perceived in the marketplace. Fidelitas guided the Boutique Recruiting leadership team through an effective name change, logo development, color palate, and the development of other key brand elements in a comprehensive brand standards guide to serve as a guideline for Boutique Recruiting’s future marketing efforts.