Arctic Zero 2017-02-08T11:42:04+00:00

Project Description

ARCTIC ZERO

Challenge//

Drive Sales for a CPG Brand in a New Category Using PPC

Solution//

Fidelitas developed and implemented a comprehensive pay-per-click ad strategy to help Arctic Zero reclaim its branded keywords while expanding the brand’s reach in the health, fitness, and nutrition marketplaces. Month after month, Fidelitas continued to drive lower cost per click and cost per acquisition rates on behalf of Arctic Zero. This resulted in Arctic Zero dominating 90% of relevant search traffic and 50% of competitor search traffic during the campaigns- a 30% swing from our starting point.

 

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