Social Engagement for a Key Player in Online Home Theater Furniture and Accessory Sales – Without a Budget.
Fidelitas implemented a content strategy for what were once largely dormant social channels centered around providing value to 4Seating.com’s key audience. Even though Fidelitas didn’t have a paid budget to boost impressions, the team found that 4Seating.com’s audience is a passionate one that is happy to engage with a brand that is offering content considered to be both authentic and value-driven.
As a result, Fidelitas helped 4Seating.com to a 17% increase in audience size across all channels while increasing Facebook reach by 657% compared to the prior period. Pinterest, another key channel for the leading home theater seating provider, saw daily clicks increase 41% over the same time period.