Kate Paine, VP of Marketing at NEMO Equipment, joins the podcast to discuss the outdoor equipment brand’s rebranding process, from creating a strong team to implementation of brand strategies. Tyler and she talk about the importance of knowing your brand and what differentiates it from the market, and Kate shares some inside tips to effectively do this. She also discusses the challenges NEMO faced when deciding to outsource their rebranding campaign before determining the strengths and weaknesses of the in-house team, as well as her experience marketing in different industries. She advises listeners to set their schedules towards a long-term goal and stay mindful of that throughout their marketing journey.
Finding NEMO’s Brand with Kate Paine | LSMP Episode 42
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