First-Touch vs Last-Click vs Multi-Touch Attribution
Marketing leaders, their teams, and the sales team they support are often torn between first touch, last-click, and multi-touch attribution. [...]
Should Retailers and Brands Sell on Amazon?
By now, everyone knows that Amazon is big. Big enough that there’s no ignoring the eCommerce behemoth- no matter how [...]
6 Facebook Audiences Your PPC Campaigns Are Missing
Have you ever seen an ad on Facebook that left you thinking, “How did they know?” Whether you’re newly engaged, [...]
Snapchat vs. Instagram Stories: Which Platform Is Better For Your Business
When it comes to social image sharing in 2017, there are only two leaders in the clubhouse: Snapchat and Instagram. [...]
3 Questions to Unlock Your Core Brand
Thanks to the Internet, small businesses now have the ability to build a giant voice. But, to do so, you [...]
15 Conversion Killers That Will Stop Leads Dead in Their Tracks
Every marketing leader understands the frustrating moment when every aspect of a campaign seems to be set up for success, [...]
5 Ways Firearm Retailers Can Advertise Online WITHOUT Facebook Ads
Congratulations! You finally convinced your brand’s leadership to give your team a budget to drive sales through social media like [...]
Pump Up Your Email List and Prevent Fatigue
Email marketing continues to remain one of the most direct ways to engage your audience. Believe it or not, email [...]
How Retailers Can Leverage Social Media to Survive the Retail Apocalypse
The retail industry took a huge hit last year. Retail giants - including Sports Authority, Aeropostale, and PacSun - filed [...]
10 Ways to Get the Most Out of Your Marketing Conference Trip
Congratulations, you did it! You convinced your boss and spouse (In my case, the same person) to send you to [...]