5 Landing Page Mistakes That are Killing Your Conversion Rate

You’ve got a great headline, strong images and targeting that’s on point. When it comes to click through rates, your ads are crushing it. What could go wrong? Your conversion rate must be through the roof, right? Heck, you’re probably [...]

By |2021-09-10T20:22:36-07:00October 4th, 2016|Categories: PPC, Uncategorized|Tags: , , |Comments Off on 5 Landing Page Mistakes That are Killing Your Conversion Rate

5 Audiobooks Every Marketer Needs to Download

If you’re anything like me, you’re motivated to read and keep learning. If you can’t get a coffee with someone that you look up to in order to “pick their brain,” how better to learn from them than to soak [...]

By |2017-05-18T13:40:31-07:00July 27th, 2016|Categories: Marketing Help, Uncategorized|Tags: |Comments Off on 5 Audiobooks Every Marketer Needs to Download

3 Pillars of White Hat SEO Success

Three Pillars of White Hat SEO Success Assuming that you’re not actually doing the SEO work for your brand, it’s good to know the basics so that you can hold your team or agency accountable. Unfortunately, the search industry as [...]

By |2017-07-11T13:20:38-07:00April 27th, 2016|Categories: Marketing Help, Search Engine Optimization, Uncategorized|Comments Off on 3 Pillars of White Hat SEO Success

7 Quick Tips to Improve Your Facebook Ads

Seven Quick Tips to Improve Your Facebook Ads Facebook ads are a staple for Fidelitas Development clients, much like search ads are. The reason? They work! Facebook, admittedly to the point of being creepy, has enough data on its audience [...]

By |2017-05-18T13:41:00-07:00April 1st, 2016|Categories: Advertising, Marketing Help, PPC, Social Media, Uncategorized|Comments Off on 7 Quick Tips to Improve Your Facebook Ads

The Top 10 SEO Tools for Marketers

The Top Ten SEO Tools for Marketers Maybe you know just enough about SEO to be dangerous, or your company hasn’t outsourced SEO to an agency like Fidelitas yet. CMOs will certainly be held accountable for search engine rankings as [...]

By |2017-05-18T13:41:09-07:00March 15th, 2016|Categories: Marketing Help, Search Engine Optimization, Uncategorized|Comments Off on The Top 10 SEO Tools for Marketers

4 Google AdWords Mistakes You Can’t Afford to Make

Four Google AdWords Mistakes You Can’t Afford to Make As we explain to our clients, PPC (pay per click) ads are a great way to supplement a brand’s SEO campaign while securing faster, albeit more expensive, results. But too many [...]

By |2017-05-18T13:41:17-07:00February 20th, 2016|Categories: Advertising, Marketing Help, PPC, Uncategorized|Comments Off on 4 Google AdWords Mistakes You Can’t Afford to Make