3 Marketing Targets for The Firearms Industry in 2017

As 2017 comes into focus, the firearms industry finds itself at a compelling crossroads. In light of the recent election cycle, an industry that could once sell almost anything, based on a justifiable consumer-based fear of scarcity, will need to [...]

By |2017-05-18T13:37:26-07:00January 31st, 2017|Categories: Marketing, Uncategorized|Tags: , , , |Comments Off on 3 Marketing Targets for The Firearms Industry in 2017

Outdoor Brands Must Add Video Content to Their 2017 Marketing Strategies

For outdoor brands, trade shows like Outdoor Retailer are core components of their marketing strategies and budgets. Every six months or so, brands pay a premium for booth space to make the most of the golden opportunity to present their [...]

By |2017-05-18T13:37:17-07:00January 16th, 2017|Categories: Uncategorized, video|Tags: , , , , |Comments Off on Outdoor Brands Must Add Video Content to Their 2017 Marketing Strategies

The Most Critical Factor in The Agency-Client Relationship

From agency leaders and CMOs to new account managers and project managers, we are all trying to answer the same question: what is the most critical factor in the agency-client relationship? Knowing that trust is the key to a successful [...]

By |2021-09-09T13:15:13-07:00January 11th, 2017|Categories: Client Relations, Uncategorized|Tags: , , |Comments Off on The Most Critical Factor in The Agency-Client Relationship

Marketing We Loved in 2016

At Fidelitas Development, we are constantly on the lookout for creative inspiration. This year, we found inspiration in the enthusiasm of our clients, a doll designed to improve the behavior of kids during the holiday season, and even the turmoil [...]

By |2017-05-05T08:02:00-07:00December 20th, 2016|Categories: creative, Marketing, Uncategorized|Tags: , , |Comments Off on Marketing We Loved in 2016

Mobile Ecommerce Optimization: Shape Up for Success in 2017

Any marketing leader paying attention to their analytics knows by now that a large chunk, if not most, of their ecommerce site traffic is coming from users on mobile devices. The problem is that when it comes to site development, [...]

By |2017-05-18T13:37:38-07:00December 13th, 2016|Categories: ecommerce, Uncategorized|Tags: , |Comments Off on Mobile Ecommerce Optimization: Shape Up for Success in 2017

Facebook Messenger Ads – Gimmick or Game Changer?

Marketing leaders recently gained a new weapon in their Facebook Marketing war chests: the ability to serve their ads via Facebook’s Messenger platform. But is Facebook’s latest tool for advertisers a game changer in terms of social ad personalization, or [...]

By |2017-05-18T13:37:47-07:00November 29th, 2016|Categories: Advertising, Social Media, Uncategorized|Tags: , , |Comments Off on Facebook Messenger Ads – Gimmick or Game Changer?

7 Ways To Build Your Brand’s Customer Database

No matter how great a brand’s customer database is, it dies the moment it stops growing. As consumers become more conscious of their online privacy, building a strong and accurate database is getting more difficult by the day. Afterall, how [...]

By |2017-05-18T13:37:55-07:00November 16th, 2016|Categories: Email Marketing, Marketing, Text Message Marketing, Uncategorized|Tags: , , , |Comments Off on 7 Ways To Build Your Brand’s Customer Database

Retail Checklist: Black Friday & Cyber Monday

Are Your Stores Ready for Black Friday and Cyber Monday? Ready or not, Black Friday and Cyber Monday will be here before we know it. Marketers across the country are weeks away from over indulging on turkey and bourbon on [...]

By |2017-09-28T14:14:52-07:00November 8th, 2016|Categories: Advertising, ecommerce, Email Marketing, Retail, Uncategorized|Tags: , |Comments Off on Retail Checklist: Black Friday & Cyber Monday

5 Must-Have Skills of Successful Marketing Leaders

There are few honors greater than the call to lead others. I’ve had the privilege of leading a team of marketing professionals for twelve years now, the last eight of which have come at the helm of Fidelitas Development. Often [...]

By |2017-09-25T08:21:28-07:00November 1st, 2016|Categories: Entrepreneurship, Leadership, Marketing, Uncategorized|Tags: , , |Comments Off on 5 Must-Have Skills of Successful Marketing Leaders

Email Marketing Best Practices for 2017

By now everyone knows that email marketing isn’t dead- far from it. As we find ourselves in the middle of the fourth quarter, many marketing teams are under pressure to plan campaigns, offers, and budgets for the coming year. If [...]

By |2017-05-18T13:38:22-07:00October 25th, 2016|Categories: Email Marketing, Uncategorized|Tags: , , , |Comments Off on Email Marketing Best Practices for 2017