As , comes into focus, the firearms industry finds itself at a compelling crossroads. In light of the recent election cycle, an industry that could once sell almost anything, based on a justifiable consumer-based fear of [...]
For outdoor brands, trade shows like Outdoor Retailer are core components of their marketing strategies and budgets. Every six months or so, brands pay a premium for booth space to make the most of the golden opportunity to present their [...]
At Fidelitas Development, we are constantly on the lookout for creative inspiration. This year, we found inspiration in the enthusiasm of our clients, a doll designed to improve the behavior of kids during the holiday season, and even the turmoil [...]
Any marketing leader paying attention to their analytics knows by now that a large chunk, if not most, of their ecommerce site traffic is coming from users on mobile devices. The problem is that when it comes to site development, [...]
Marketing leaders recently gained a new weapon in their Facebook Marketing war chests: the ability to serve their ads via Facebook’s Messenger platform. But is Facebook’s latest tool for advertisers a game changer in terms of social ad personalization, or [...]
No matter how great a brand’s customer database is, it dies the moment it stops growing. As consumers become more conscious of their online privacy, building a strong and accurate database is getting more difficult by the day. Afterall, how [...]
Are Your Stores Ready for Black Friday and Cyber Monday? Ready or not, Black Friday and Cyber Monday will be here before we know it. Marketers across the country are weeks away from over indulging on turkey and bourbon on [...]
There are few honors greater than the call to lead others. I’ve had the privilege of leading a team of marketing professionals for twelve years now, the last eight of which have come at the helm of Fidelitas Development. Often [...]
By now everyone knows that email marketing isn’t dead- far from it. As we find ourselves in the middle of the fourth quarter, many marketing teams are under pressure to plan campaigns, offers, and budgets for the coming year. If [...]
What “old school” digital tactics are you planning for your 2017 campaigns? By now everyone is back on board the email marketing train, but what about text message marketing? […]
