Next Level Facebook Ad Tips For High Budget Campaigns

Social media ads of all kinds are undeniably one of the most potent ways to reach your desired audience. With social algorithms’ constantly improving abilities to identify target audiences and serve ads to niche interests, it is an effective way [...]

Snapchat vs. Instagram Stories: Which Platform Is Better For Your Business

When it comes to social image sharing in 2017, there are only two leaders in the clubhouse: Snapchat and Instagram. Both have been heralded by digital marketing circles as the answer to the anti-Facebook movement amongst Generation Z. The more [...]

By |2021-09-09T14:15:25-07:00May 24th, 2017|Categories: Advertising, Branding, Social Media|0 Comments

5 Ways Firearm Brands Can Advertise Online WITHOUT Google Ads and Facebook Ads [Updated 2021]

Every marketing leader knows that Facebook, Instagram, and Google rule when it comes to digital customer acquisition and engagement. Except, there’s a problem every shooting sports brand faces. Facebook’s (and as an extension, Instagram’s) advertising policy specifically prohibits the promotion [...]

By |2021-05-10T10:57:25-07:00May 5th, 2017|Categories: Advertising, ecommerce, Email Marketing, Marketing, PPC, Search Engine Optimization, Social Media|Tags: |Comments Off on 5 Ways Firearm Brands Can Advertise Online WITHOUT Google Ads and Facebook Ads [Updated 2021]

How Retailers Can Leverage Social Media to Survive the Retail Apocalypse

The retail industry took a huge hit last year. Retail giants - including Sports Authority, Aeropostale, and PacSun - filed for Chapter 11 bankruptcy, while the retail behemoth, Wal-Mart, announced its own plans to close 269 stores. So far, 2017 [...]

By |2021-09-09T21:12:25-07:00March 31st, 2017|Categories: Social Media|Tags: , , |0 Comments

Facebook Messenger Ads – Gimmick or Game Changer?

Marketing leaders recently gained a new weapon in their Facebook Marketing war chests: the ability to serve their ads via Facebook’s Messenger platform. But is Facebook’s latest tool for advertisers a game changer in terms of social ad personalization, or [...]

By |2017-05-18T13:37:47-07:00November 29th, 2016|Categories: Advertising, Social Media, Uncategorized|Tags: , , |Comments Off on Facebook Messenger Ads – Gimmick or Game Changer?

7 Quick Tips to Improve Your Facebook Ads

Seven Quick Tips to Improve Your Facebook Ads Facebook ads are a staple for Fidelitas Development clients, much like search ads are. The reason? They work! Facebook, admittedly to the point of being creepy, has enough data on its audience [...]

By |2017-05-18T13:41:00-07:00April 1st, 2016|Categories: Advertising, Marketing Help, PPC, Social Media, Uncategorized|Comments Off on 7 Quick Tips to Improve Your Facebook Ads