For those of you that don’t regularly engage in #SEOTwitter, you might have missed SparkToro Founder (and regular Lion’s Share Marketing Podcast Guest) Rand Fishkin’s report that only 35% of all Google searches result in a click of any kind. Join Michael and grab some [...]
In episode 88, Tyler is joined by John Wall, author at Trust Insights and Marketing Over Coffee's podcast host, who gives valuable nuggets on 2020 marketing trends. Listen to the Episode!
In episode 87, Tyler is joined by Jeff Cash, Director of eCommerce at Bulk Reef Supply, who emphasizes the importance of being an authority in your niche and helping your customers realize how your products help fulfill their dreams. Listen [...]
In episode 86, Tyler is joined by Phil Jacobson, who discusses the common mistakes brands are making when working with influencers and implementing their own whitelisting campaigns Listen to the Episode!
In episode 85, Tyler is joined by Ivonne Kinser, Danica Carey and Jonathan Steffens to explain their strategic pivots amidst the pandemic. Listen to the Episode!
The average person types 40 words per minute but can speak 150 words per minute. So it should come as no surprise that Voice Search has become widely popular. The results are instant, and people are finding it convenient to [...]
Every marketing leader knows that Facebook, Instagram, and Google rule when it comes to digital customer acquisition and engagement. Except, there’s a problem every shooting sports brand faces. Facebook’s (and as an extension, Instagram’s) advertising policy specifically prohibits the promotion [...]
As the rules of search engine optimization continue to evolve, one thing is for sure: quality content and quality links that lead to an improved user experience on your site matter more than ever before. This makes it critical for [...]
Three Pillars of White Hat SEO Success Assuming that you’re not actually doing the SEO work for your brand, it’s good to know the basics so that you can hold your team or agency accountable. Unfortunately, the search industry as [...]
The Top Ten SEO Tools for Marketers Maybe you know just enough about SEO to be dangerous, or your company hasn’t outsourced SEO to an agency like Fidelitas yet. CMOs will certainly be held accountable for search engine rankings as [...]