The Pulse of the Ad Industry with American Advertising Federation | LSMP Episode 105

In episode 105, Tyler is joined by Steve Pacheco, the President and CEO of the American Advertising Federation (AAF). Pacheco explains his career path leading him to the AAF and what drove him to his start in the Ad Industry. Listen [...]

By |2021-01-12T13:04:11-08:00January 11th, 2021|Marketing, Podcast|0 Comments

Integrating Sales and Marketing Strategies with Showpad’s Russell Wurth | LSMP Episode 99

In episode 99, Tyler is joined by Russell Wurth, Vice President of Sales Enablement at Showpad. Russell gives his insight on the mindsets and priorities of sales and marketing teams and the importance of cross-team communication. Listen to the Episode!

By |2021-01-08T14:24:13-08:00September 30th, 2020|Marketing, Podcast|0 Comments

eCommerce Marketing Strategies with American Outdoor Brands’ Jonathan Steffens | LSMP Episode 96

In episode 96, Tyler is joined by Jonathan Steffens, eCommerce Manager at American Outdoor Brands, he shares his insight of current trends in eCommerce and the new opportunities for eCommerce marketing leaders during the COVID-19 pandemic. Listen to the Episode!

By |2020-09-10T13:38:07-07:00August 27th, 2020|Branding, Marketing, Podcast|0 Comments