Paid media opportunities are an integral part of any well-rounded marketing strategy, and pay-per-click (PPC) ads are some of the most prominent in the industry. PPC ads are available on every major platform there is, and they’re continuing to become [...]
With “The Big Game”, “The Football Championship”, “The Ultimate Football Game”, “The AFC-NFC Title Game”, or whatever other NFL attorney-approved alternative to the ridiculously-copyrighted Super Bowl you want to use this weekend, I thought it’d be fun to take a [...]
Five Media Buying Tips for 2016 Media buying continues to grow more and more complex. Forty years ago, advertisers only had to choose between print, television and radio programming. More than a decade ago, buying digital ads began to increase [...]
