The Rise of PürInstinct with Dominique Soucy | LSMP Episode 113

In episode 113, Tyler is joined by Dominique Soucy, the Founder of an emerging sport called PürInstinct. Join in as they take a deep dive into the future of new athletics, NFTs in the PR world and more! Listen to [...]

By |2021-04-20T10:38:05-07:00April 20th, 2021|Categories: Branding, Marketing, Podcast|Tags: |0 Comments

You Need This Underrated Marketing Channel

As customers get costlier and costlier to acquire, marketing leaders are left to ponder two things: will the Zuck and Tim Apple ever make up, and how can marketing leaders get costs back down to a palatable level? Part of [...]

All Press Isn’t Good Press

One of the first questions we ask new PR clients (and all clients for that matter) is what winning looks like for them. Everyone has different goals when they engage an agency like Fidelitas. When it comes to PR, some are [...]

What The Zero-Click Debate Means For Your SEO Strategy

For those of you that don’t regularly engage in #SEOTwitter, you might have missed SparkToro Founder (and regular Lion’s Share Marketing Podcast Guest) Rand Fishkin’s report that only 35% of all Google searches result in a click of any kind. Join Michael and grab some [...]

Lucrative eCommerce Ventures with Ben Knegendorf | LSMP Episode 112

In episode 112, Tyler is joined by Ben Knegendorf, host of the BK Show and serial eCommerce expert. Ben highlights that SEO is nowhere near dead and needs to be valued more in the eCommerce community. Listen to the Episode! [...]

Evolving Into a Global Brand With Shiri Hellmann | LSMP Episode 111

In episode 111, Tyler is joined by Shiri Hellmann, VP, Vice President of Marketing at SodaStream. Shiri gives some insight into how to market the same product with various global narratives. Listen to the Episode! In Episode 111 of the [...]

Stimmy Season, What It Means For You

The long-anticipated new round of stimulus checks have started hitting the accounts of potential customers around the country. If marketing leaders like you are going to take advantage of Christmas in March, you’re going to have to act swiftly. To summarize the [...]

The Definitive Guide To Email Marketing Automation In 2021

 Introduction: What Is Email Marketing Automation? We’ve all noticed social media has been on a meteoric rise. There are constantly new consumers and eager eyes watching their Twitter timelines, Instagram feeds, and even LinkedIn profiles. But what about email? [...]

What Shopify’s Affiliate Secret Means for You

#MarketingTwitter is abuzz with the news: Per 2 PM, Shopify is secretly building an affiliate program. Moreover, their first partner in this soon-to-be-public venture is TikTok. So what are marketing leaders to do, besides buy the dip on Shopify stock while they still [...]