Today, we’re going to discuss two metrics: Customer Acquisition Cost and Customer Lifetime Value. We’ll talk about what these metrics are, how you can calculate them, and why they’re worth tracking. Introduction to Customer Acquisition Cost Customer Acquisition Cost [...]
Yes, you read that right…we partnered with a few other San Diego businesses to bring the San Diego Sharks to life as a TBL expansion team. I’m personally familiar with the TBL, which is essentially one level below the NBA’s [...]
Using the following seven strategies, any company can advertise its products innovatively and creatively on TikTok. As the age of social media continues to advance, a plethora of media platforms are emerging. Providing new and exciting features previously unavailable, [...]
By the time you’re reading this, I’ll be hanging out on a beach in Punta Cana on a long overdue vacation. I’ll probably have a drink or three while I’m there- hopefully the resort has our friends and client Regatta Craft [...]
Hi there! Since we last connected over email, our new total is up to 694 days to flatten the curve. In case you missed the first part of our conversation around the end of the pandemic and what it means [...]
As we enter day 681 of our fifteen days to flatten the curve, more and more of the general public is realizing that, at some point, the pandemic has to end. History says it must, even if it doesn’t [...]
I’d say Happy New Year, but many of you in marketing may not be so happy at the moment. In this post, we dive into what you need to know about freelancers vs agencies. As the great resignation continues, the [...]
Merry Christmas! With Christmas right around the corner and the majority of the Fidelitas team taking some well-deserved time off next week, we’re going to dive in on some of the marketing trends we see on the horizon for marketing [...]
As 2021 starts to wind down, many eCommerce marketing leaders are already counting their spoils from what was likely a successful Black Friday / Cyber Monday weekend. Early reports indicated that 2021’s Black Friday numbers would break 2020’s Black Friday [...]
Once the pandemic hit, I took a much more active approach to my personal investment strategy. I love trying to identify trends and moving on them before the bulk of the market catches on, identifying wins like Peloton’s SaaS model, [...]
