You Need This Underrated Marketing Channel

As customers get costlier and costlier to acquire, marketing leaders are left to ponder two things: will the Zuck and Tim Apple ever make up, and how can marketing leaders get costs back down to a palatable level? Part of [...]

All Press Isn’t Good Press

One of the first questions we ask new PR clients (and all clients for that matter) is what winning looks like for them. Everyone has different goals when they engage an agency like Fidelitas. When it comes to PR, some are [...]

What The Zero-Click Debate Means For Your SEO Strategy

For those of you that don’t regularly engage in #SEOTwitter, you might have missed SparkToro Founder (and regular Lion’s Share Marketing Podcast Guest) Rand Fishkin’s report that only 35% of all Google searches result in a click of any kind. Join Michael and grab some [...]

Stimmy Season, What It Means For You

The long-anticipated new round of stimulus checks have started hitting the accounts of potential customers around the country. If marketing leaders like you are going to take advantage of Christmas in March, you’re going to have to act swiftly. To summarize the [...]

What Shopify’s Affiliate Secret Means for You

#MarketingTwitter is abuzz with the news: Per 2 PM, Shopify is secretly building an affiliate program. Moreover, their first partner in this soon-to-be-public venture is TikTok. So what are marketing leaders to do, besides buy the dip on Shopify stock while they still [...]

New Marketing Channel? Ask These Five Questions First

If you've spent any time in #MarketingTwitter, #DTCTwitter, or other marketing circles lately, you're probably battling FOMO with the latest invite-only app, dispo. (If you've got an iPhone and are still waiting on a Clubhouse invite, just comment on this post and [...]

Marketing Leaders Are Stretched Thinner Than Ever

“Let fires burn. One of the ways that blitzscaling entrepreneurs can stay alive is by deciding to let certain fires burn so they can focus on the fires that, if allowed to rage unchecked, really will destroy the company.” - [...]

By |2021-03-18T13:12:14-07:00February 12th, 2021|Categories: Leadership, Marketing|Tags: , |0 Comments

The Best Super Bowl Commercials of All Time

With “The Big Game”, “The Football Championship”, “The Ultimate Football Game”, “The AFC-NFC Title Game”, or whatever other NFL attorney-approved alternative to the ridiculously-copyrighted Super Bowl you want to use this weekend, I thought it’d be fun to take a [...]

By |2021-03-14T20:59:44-07:00February 5th, 2021|Categories: Leadership, Marketing, Media Buys|Tags: , |0 Comments