Hiring Marketing Talent After a Pandemic

The end of the pandemic has brought on a new set of unprecedented times (drink!). As brands return to the office, they’re likely to notice a significant difference in their officemates. A large number of marketing and communications professionals left [...]

By |2021-07-15T14:36:02-07:00June 20th, 2021|Categories: Leadership, Marketing|Tags: , , |0 Comments

Why Does Apple Hate Marketers?

Just as marketing leaders everywhere (yours truly included) were reminding the industry why owned channels are important, Tim Apple held Apple’s World Wide Developers Conference and effectively said, “hold my beer.” Apple announced that in iOS 15 it will implement Mail Privacy [...]

3 Part Master Class In Content Marketing Has Arrived

With media buyers continuing to feel like they’re co-starring in the sequel to Bird Box, now seems like a good time to embark on a three-part master class in content marketing. Each of the next three weeks, we’re going to [...]

Are You Capitalizing On Amazon’s Best Quarter Ever?

Capitalizing on Your Amazon Strategy is important. Amazon just announced its best first quarter ever, posting over $100 billion in revenue. As Amazon continues to grab a larger portion of the ever-growing eCommerce industry, it’s leaving a trail of new winners [...]

iOS 14.5 Updates & What It Means For Your Ads

While the media made much ado about Apple’s colorful new iMacs and other product launches this week, Facebook quietly announced a series of changes that are far more meaningful for marketing leaders. Facebook sent an email to a limited number of ad [...]

You Need This Underrated Marketing Channel

As customers get costlier and costlier to acquire, marketing leaders are left to ponder two things: will the Zuck and Tim Apple ever make up, and how can marketing leaders get costs back down to a palatable level? Part of [...]

All Press Isn’t Good Press

One of the first questions we ask new PR clients (and all clients for that matter) is what winning looks like for them. Everyone has different goals when they engage an agency like Fidelitas. When it comes to PR, some are [...]

What The Zero-Click Debate Means For Your SEO Strategy

For those of you that don’t regularly engage in #SEOTwitter, you might have missed SparkToro Founder (and regular Lion’s Share Marketing Podcast Guest) Rand Fishkin’s report that only 35% of all Google searches result in a click of any kind. Join Michael and grab some [...]

Stimmy Season, What It Means For You

The long-anticipated new round of stimulus checks have started hitting the accounts of potential customers around the country. If marketing leaders like you are going to take advantage of Christmas in March, you’re going to have to act swiftly. To summarize the [...]