Just as marketing leaders everywhere (yours truly included) were reminding the industry why owned channels are important, Tim Apple held Apple’s World Wide Developers Conference and effectively said, “hold my beer.” Apple announced that in iOS 15 it will implement Mail Privacy [...]
Introduction: What Is Email Marketing Automation? We’ve all noticed social media has been on a meteoric rise. There are constantly new consumers and eager eyes watching their Twitter timelines, Instagram feeds, and even LinkedIn profiles. But what about email? [...]
In episode 59, Tyler is joined by Jill Fanslau, content marketing manager for Aweber. Jill shares her insight on how to build a brand and a loyal following through email and content marketing. Listen to the Episode!
Every marketing leader knows that Facebook, Instagram, and Google rule when it comes to digital customer acquisition and engagement. Except, there’s a problem every shooting sports brand faces. Facebook’s (and as an extension, Instagram’s) advertising policy specifically prohibits the promotion [...]
Email marketing continues to remain one of the most direct ways to engage your audience. Believe it or not, email campaigns still deliver the highest ROI in comparison to all other marketing channels! Sure, sending an email is a reliable [...]
Are Your Stores Ready for Black Friday and Cyber Monday? Ready or not, Black Friday and Cyber Monday will be here before we know it. Marketers across the country are weeks away from over indulging on turkey and bourbon on [...]
By now everyone knows that email marketing isn’t dead- far from it. As we find ourselves in the middle of the fourth quarter, many marketing teams are under pressure to plan campaigns, offers, and budgets for the coming year. If [...]