In episode 110, Tyler is joined by Stephanie Cox, VP, Sales and Marketing at Lumavate. Stephanie dives into the importance of Progressive Web Apps compared to native mobile apps.

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Bridging the Gap Between Native Mobile Apps and The Web

In Episode 110 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Google’s commitment to removing third-party cookies. While the moves do limit cookies, it merely ensures that Google is no longer making new technology to track people on a personal level. Tyler and Jon discuss this step towards balancing the privacy of the consumer with appeasing advertisers on Google. They recognize that the overarching issue of the balance between privacy and ads is rooted in outdated telecommunication rules written before modern technology.

Then, Tyler introduces Stephanie Cox, VP of Sales and Marketing at Lumavate, a low-code platform to assist marketers in creating Progressive Web Apps (PWA). Stephanie highlights the emerging importance of Progressive Web Apps that take up less space and don’t require app store downloads like native apps do.

Tyler and Stephanie discuss the diverse uses of a PWAs in e-commerce, B2B, and the next steps after launch for marketing leaders. Stephanie ends the podcast with a key takeaway and a book recommendation: never build a native mobile app again and read “The Four Agreements: A Practical Guide to Personal Freedom”.

Join Tyler, Jon, and Stephanie for an illuminating discussion about the new world of PWAs and how to increase sales through product-led engagement.

Timestamps

00:00 – Intro
01:18 – What’s in the News: Google Attempts to Balance Relevant Ads with User Privacy
09:13 – Featured Guest: Stephanie Cox
09:57 – Traditional Apps vs Progressive Web Apps
14:53 – Why Do Marketing Leaders Need to Build Apps in The First Place?
20:24 – eCommerce PWAs Are Succeeding
21:34 – B2B Applications of PWAs
23:26 – Next Steps For Marketers Once They’ve Built Their PWA
29:10 – How Are Marketers Tracking ROI When Using PWAs
32:16 – The Real Marketers Podcast
34:50 – The Impact of Stephanie’s Podcast on Lumavate
37:56 – Channels of Choice For Growing Lumavate
44:08 – LinkedIn Ad Strategies
49:39 – Stephanie’s Book Recommendation
55:04 – Stephanie’s Key Takeaway
Summary