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INSIGHT

“People don’t care how much you know, until they know how much you care.”

– John Maxwell

A Behind-The-Scenes Look at the Marketing Strategy Powering the Alaska Airlines-Virgin Merger with Jeff Etherington | LSMP Episode 34

Tyler invites Jeff Etherinton, Director of Sales and Marketing for Alaska Airlines, to discuss the different marketing techniques they’ve used to create the largest airline headquartered on the west coast. Jeff begins by describing how [...]

By |June 22nd, 2018|Categories: Podcast|

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