INSIGHT
“People don’t care how much you know, until they know how much you care.”
– John Maxwell
Building Content Strategies with Marie Daland | LSMP Episode 47
In Episode 47 of the Lion's Share Marketing Podcast, Tyler talks with Marie Daland, Marketing Communications Manager at American Council on Exercise about building content strategies. Listen to the Episode!
Top 10 Mistakes Amazon Sellers are Making in 2019
E-commerce is an incredibly lucrative industry nowadays, as more and more consumers transition from shopping at brick-and-mortar stores to making purchases online. Amazon, the eighth-largest United States corporation in terms of total revenue, is an [...]
2019 Marketing Trends and Personalized Marketing with Brett Podolsky | LSMP Episode 46
In episode 46 of the Lion's Share Marketing Podcast, Tyler breaks in the new Fidelitas Studio (read: better audio, finally!) and talks with Brett Podolsky, Co-Founder of The Farmer’s Dog, a subscription-based pet health food [...]
Marketing to Mind States with Will Leach | LSMP Episode 45
In episode 45 of the Lion’s Share Marketing Podcast, we’re joined by Will Leach, the author of Marketing to Mind States and founder of Trigger Point, a leading behavioral research and design consultancy. Tyler and [...]
No Adwords? No Facebook Ads? No Problem! with Eric Marvin | LSMP Episode 44
In this episode of the Lion’s Share Marketing Podcast, Tyler brings on Eric Marvin, director of marketing at Crimson Trace. Crimson Trace, a leader in the shooting sports industry, is unable to use Google AdWords [...]
Instagram Marketing with Jenn Herman | LSMP Episode 43
In this episode, Jenn Herman, one of the top 10 social media bloggers in the world, shares her insight about her brand journey and experience with social media marketing. Although Jenn is an expert across [...]
Finding NEMO’s Brand with Kate Paine | LSMP Episode 42
Kate Paine, VP of Marketing at NEMO Equipment, joins the podcast to discuss the outdoor equipment brand’s rebranding process, from creating a strong team to implementation of brand strategies. Tyler and she talk about the [...]
Avocados from Mexico’s Digital Marketing with Ivonne Kinser | LSMP Episode 41
In this episode, Tyler invites Ivonne Kisner, Head of Digital Marketing of Avocados from Mexico, to share her insight into the creation of her engaging and award-winning ad campaigns. Ivonne dives into how AI has [...]
Programmatic Tips & Tricks with Justin Hipps | LSMP Episode 40
Justin Hipps, Vice President of Email, Programmatic, and Digital Strategy at HealthLink Dimensions joins the podcast to talk about his best practices for programmatic advertising. Aside from starting every morning with a steaming cup of [...]
Video Marketing with Shootsta VP of America Chad Lakin | LSMP Episode 39
Tyler and Andy dissect the marketing strategy behind Nike’s new Colin Kapernick campaign before introducing Chad Lakin, VP of Shootsta North America, to the conversation. Chad shares his insights about the changing model of video [...]
