INSIGHT
“People don’t care how much you know, until they know how much you care.”
– John Maxwell
A Behind-The-Scenes Look at the Marketing Strategy Powering the Alaska Airlines-Virgin Merger with Jeff Etherington | LSMP Episode 34
Tyler invites Jeff Etherinton, Director of Sales and Marketing for Alaska Airlines, to discuss the different marketing techniques they’ve used to create the largest airline headquartered on the west coast. Jeff begins by describing how [...]
Adobe Acquires Magento with Kalen Jordan | LSMP Episode 33
In this special edition of the Lion’s Share Podcast, Kalen Jordan, the Founder of Commerce Hero and host of the Mage Talk Podcast, talks about all things E-Commerce and the recent news of the acquisition [...]
Fidelitas Development Giving Away Trip for 2 to San Diego
Merchants to Receive On-Site Email, SEO, PPC, Social Media, and eCommerce Website Audits June 5th, 2018: Fidelitas Development, a full-service marketing and communications agency, is offering complimentary digital marketing audits to merchants at IRCE, along [...]
Getting the Most Out of Your Advertising Agency with Karl Sakas | LSMP Episode 32
In this episode, Karl Sakas, President of Sakas and Company, shares his experiences with the challenges and benefits of marketing agencies and client relationships. He discusses the types of questions Marketing Leaders should be asking, [...]
Oren Klaff Teaches Us How to Pitch Anything | LSMP Episode 31
Tyler invites Oren Klaff, Managing Director of Intersection Capital and Author of Pitch Anything, to discuss tips and tricks to crafting a successful Sales Pitch. Oren describes his experiences dealing with tough selling situations and [...]
Growing Your Email List with Sam Parr | LSMP Episode 30
Sam Parr, Founder and CEO of media company The Hustle, shares his experience of building his brand from scratch to appeal to a specific audience. Sam discusses how he’s grown The Hustle’s email list to [...]
A Beginner’s Guide to Blockchain: What does it mean for marketing leaders?
Blockchain is a lot like Bitcoin: Most people pretend that they know what it is without really understanding it. You may have a general idea but not truly grasp its purpose or usefulness. With the [...]
ECommerce Marketing: 10 Tips, Some Tricks, and What to Expect Next
The study and practice of ecommerce is new (the word was first officially recognized in 1998), and is growing at an exceedingly rapid speed where there seems to be more advice given and less action [...]
First-Touch vs Last-Click vs Multi-Touch Attribution
Marketing leaders, their teams, and the sales team they support are often torn between first touch, last-click, and multi-touch attribution. First touch is considered by most to be the easiest for marketing teams to implement, [...]
Should Retailers and Brands Sell on Amazon?
By now, everyone knows that Amazon is big. Big enough that there’s no ignoring the eCommerce behemoth- no matter how vehemently some marketers and retailers might wish they could. But should retailers sell on Amazon? [...]
