In episode 120, Tyler is joined by Joshua Johnston, Founder of 321 Pocket Ops. Listen in as they discuss how to effectively scale operations and the effects of inflation and the talent acquisition war on the PR and marketing landscape. [...]
In episode 119, Tyler is joined by Zach Rego, VP of Sales & Marketing of Unstack. Listen in as they talk about the value of A/B testing landing pages. Listen to the Episode! In Episode 119 of the Lion’s Share [...]
As 2021 starts to wind down, many eCommerce marketing leaders are already counting their spoils from what was likely a successful Black Friday / Cyber Monday weekend. Early reports indicated that 2021’s Black Friday numbers would break 2020’s Black Friday [...]
In episode 118, Tyler is joined by Monique Maley, President of Articulate Persuasion. Listen in as they talk about navigating turbulence in your communication as a marketer as well as building confidence within your team. Listen to the Episode! In [...]
Once the pandemic hit, I took a much more active approach to my personal investment strategy. I love trying to identify trends and moving on them before the bulk of the market catches on, identifying wins like Peloton’s SaaS model, [...]
YOUR PRODUCTS AREN’T GOING TO GET HERE ON TIME FOR BLACK FRIDAY - NOW WHAT? This is the question many eCommerce marketing leaders are asking themselves as the supply chain issues fustercluck disaster continues. There are a few ways to [...]
I hope those of you with kids enjoy trick-or-treating this weekend! For those of you without little ones in costume, I hope you're being as generous as possible to the families who may be celebrating for the first time in [...]
This week Facebook suffered its longest outage since Tom from MySpace hung up his white t-shirt and ceded the social media throne to Mark Zuckerberg. In what I’m sure was coincidental timing, Facebook, Instagram, and WhatsApp simultaneously went offline the day after [...]
Rome is burning. Or, at least for many marketers, that’s how life might feel these days. Marketing leaders relying exclusively on Facebook ads are having their wits tested at the same time that their email open rates are dropping and [...]
Your marketing team has never been as vulnerable as they are right now. Here’s why. While most marketing leaders continue to “enjoy” continued work-from-home flexibility amidst the variant of the month, it’s easy to overlook the fact that burnout in [...]
