Can We Really Count On Facebook?

This week, Facebook/MetaZuck broke DTC Twitter and sent media buyers scrambling everywhere when it randomly shut off top-performing ad campaigns at 7:30pm Pacific. At least they waited until many media buyers were on their way back from their lunch breaks. [...]

By |2022-04-19T16:11:31-07:00April 15th, 2022|Categories: Advertising, Leadership, Marketing|Tags: , , |0 Comments

Where I’d Spend $100,000 On Ads Today

Hi there, and Happy April Fool’s Day. In case you’re just looking for April Fools inspiration today, here’s a rundown of today’s April Fools jokes from brands. As the advertising landscape continues to shift, a handful of folks have started playing [...]

By |2022-04-18T15:43:28-07:00April 1st, 2022|Categories: Advertising, Leadership, Marketing|Tags: |0 Comments

The Definitive Guide of Customer Acquisition Cost (CAC) and CLV

Today, we’re going to discuss two metrics: Customer Acquisition Cost and Customer Lifetime Value. We’ll talk about what these metrics are, how you can calculate them, and why they’re worth tracking Introduction to Customer Acquisition Cost Customer Acquisition Cost (CAC) [...]

By |2022-04-22T15:42:45-07:00March 15th, 2022|Categories: Leadership|Tags: , |0 Comments