About Fidelitas Development

This author has not yet filled in any details.
So far Fidelitas Development has created 121 blog entries.

Adaptive Marketing: Tourism Post Pandemic | LSMP Episode 116

In episode 116, Tyler is joined by Brian Hilemon, Senior Director of Marketing Partnerships. Discover how SDTA have adjusted their marketing strategy of San Diego’s tourism industry during the COVID-19 pandemic, and the SDTA’s strategy as the city begins to [...]

By |2021-07-14T15:21:51-07:00June 26th, 2021|Categories: Marketing, Podcast|Tags: |0 Comments

Hiring Marketing Talent After a Pandemic

The end of the pandemic has brought on a new set of unprecedented times (drink!). As brands return to the office, they’re likely to notice a significant difference in their officemates. A large number of marketing and communications professionals left [...]

By |2021-07-15T14:36:02-07:00June 20th, 2021|Categories: Leadership, Marketing|Tags: , , |0 Comments

Why Does Apple Hate Marketers?

Just as marketing leaders everywhere (yours truly included) were reminding the industry why owned channels are important, Tim Apple held Apple’s World Wide Developers Conference and effectively said, “hold my beer.” Apple announced that in iOS 15 it will implement Mail Privacy [...]

Utilizing Underrated Marketing Channels | LSMP Episode 115

In episode 115, Tyler is joined by Rand Fishkin, CEO and founder of SparkToro. Tune in to learn about the importance of underrated marketing channels like podcasts and the power of influencer marketing. Listen to the Episode! In Episode 115 [...]

By |2021-07-14T15:15:07-07:00June 2nd, 2021|Categories: Marketing, Podcast|Tags: , |0 Comments

3 Part Master Class In Content Marketing Has Arrived

With media buyers continuing to feel like they’re co-starring in the sequel to Bird Box, now seems like a good time to embark on a three-part master class in content marketing. Each of the next three weeks, we’re going to [...]

Consumer Marketing Tips in the Cannabis Industry | LSMP Episode 114

In episode 114, Tyler is joined by Eric Rogers, CCO and Co-Founder of Levia, a Cannabis-infused beverage. Listen in to gain top consumer marketing tips! Listen to the Episode! In Episode 114 of the Lion’s Share Marketing Podcast, Tyler and [...]

By |2021-07-14T15:16:56-07:00May 12th, 2021|Categories: Marketing, Podcast|Tags: , |0 Comments

Are You Capitalizing On Amazon’s Best Quarter Ever?

Capitalizing on Your Amazon Strategy is important. Amazon just announced its best first quarter ever, posting over $100 billion in revenue. As Amazon continues to grab a larger portion of the ever-growing eCommerce industry, it’s leaving a trail of new winners [...]

iOS 14.5 Updates & What It Means For Your Ads

While the media made much ado about Apple’s colorful new iMacs and other product launches this week, Facebook quietly announced a series of changes that are far more meaningful for marketing leaders. Facebook sent an email to a limited number of ad [...]

The Rise of PürInstinct with Dominique Soucy | LSMP Episode 113

In episode 113, Tyler is joined by Dominique Soucy, the Founder of an emerging sport called PürInstinct. Join in as they take a deep dive into the future of new athletics, NFTs in the PR world and more! Listen to [...]

By |2021-04-20T10:38:05-07:00April 20th, 2021|Categories: Branding, Marketing, Podcast|Tags: |0 Comments

You Need This Underrated Marketing Channel

As customers get costlier and costlier to acquire, marketing leaders are left to ponder two things: will the Zuck and Tim Apple ever make up, and how can marketing leaders get costs back down to a palatable level? Part of [...]