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So far Fidelitas Development has created 128 blog entries.

Optimizing the Customer Experience | LSMP Episode 117

n episode 117, Tyler is joined by Michael McMillan, CEO of ProximoCX. Michael and Tyler talk about the importance of customer experience when developing marketing strategies and discuss several examples of poor and excellent CX strategies. Listen to the Episode! [...]

By |2021-09-12T13:27:31-07:00August 24th, 2021|Categories: Marketing, Podcast|Tags: |0 Comments

One Step Marketers Forget While In Search Of Scalable Results

Speed and Agility are valuable in far more places than athletics. Not the least of which is your business. Marketing leaders and those that they answer to, be it ownership, C-Level executives, business partners, or even significant others are often [...]

By |2021-09-12T13:04:09-07:00July 22nd, 2021|Categories: Leadership|Tags: |0 Comments

Your Influencer Pool Just Got Deeper

The Crossnet Influencer Pool Recently the NCAA capitulated to common sense a court order and legalized the compensation of college athletes for their name, image, and likeness. The biggest winner here, of course, is the athletes. Within hours, Fresno State’s Cavinder twins- [...]

Adaptive Marketing: Tourism Post Pandemic | LSMP Episode 116

In episode 116, Tyler is joined by Brian Hilemon, Senior Director of Marketing Partnerships. Discover how SDTA have adjusted their marketing strategy of San Diego’s tourism industry during the COVID-19 pandemic, and the SDTA’s strategy as the city begins to [...]

By |2021-07-14T15:21:51-07:00June 26th, 2021|Categories: Marketing, Podcast|Tags: |0 Comments

Hiring Marketing Talent After a Pandemic

The end of the pandemic has brought on a new set of unprecedented times (drink!). As brands return to the office, they’re likely to notice a significant difference in their officemates. A large number of marketing and communications professionals left [...]

By |2021-07-15T14:36:02-07:00June 20th, 2021|Categories: Leadership, Marketing|Tags: , , |0 Comments

Next Level Facebook Ad Tips For High Budget Campaigns

Social media ads of all kinds are undeniably one of the most potent ways to reach your desired audience. With social algorithms’ constantly improving abilities to identify target audiences and serve ads to niche interests, it is an effective way [...]

Why Does Apple Hate Marketers?

Just as marketing leaders everywhere (yours truly included) were reminding the industry why owned channels are important, Tim Apple held Apple’s World Wide Developers Conference and effectively said, “hold my beer.” Apple announced that in iOS 15 it will implement Mail Privacy [...]