INSIGHTS //
First-Touch vs Last-Click vs Multi-Touch Attribution
Marketing leaders, their teams, and the sales team they support are often torn between first touch, last-click, and multi-touch attribution. First touch [...]
Should Retailers and Brands Sell on Amazon?
By now, everyone knows that Amazon is big. Big enough that there’s no ignoring the eCommerce behemoth- no matter how vehemently some [...]
6 Facebook Audiences Your PPC Campaigns Are Missing
Have you ever seen an ad on Facebook that left you thinking, “How did they know?” Whether you’re newly engaged, love video [...]
Snapchat vs. Instagram Stories: Which Platform Is Better For Your Business
When it comes to social image sharing in 2017, there are only two leaders in the clubhouse: Snapchat and Instagram. Both have [...]
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