Retention Marketing Strategist
As a Retention Marketing Strategist at Fidelitas, you will play a crucial role in developing and executing strategies to enhance customer retention and maximize the lifetime value of our client base, primarily through email and SMS marketing. This is a hybrid role, offering the flexibility of both remote and in-office work, allowing you to thrive in a dynamic and results-oriented environment.
Responsibilities:
- Create and implement effective retention marketing strategies to increase customer loyalty and reduce churn
- Utilize data-driven insights to identify trends, customer behaviors, and opportunities for improvement in retention efforts
- Plan and execute targeted retention campaigns across email and SMS channels
- Develop and refine customer segmentation strategies to tailor retention efforts to specific audience groups
- Establish a feedback loop with customers to gather insights, understand pain points, and continuously improve retention initiatives
- Work closely with cross-functional teams, including our paid media, organic social, web, and account management teams to align retention efforts with overall business objectives
- Provide regular reports on key retention metrics and campaign performance, and use findings to iterate and optimize strategies
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field
- Proven experience in retention marketing, with a track record of successful campaign implementation and results
- Strong analytical skills, with the ability to interpret data and make strategic recommendations
- Excellent communication and collaboration skills
- Familiarity with marketing automation tools and CRM systems
- Creative thinking and problem-solving abilities
Relevant Software: Klaviyo, Sendlane, Hubspot, ActiveCampaign, Google Docs, Canva, Adobe Creative Cloud
Compensation: This position will range from $40,000-$60,000 depending on experience.
About Fidelitas
Fidelitas is a dynamic and innovative marketing agency headquartered in the vibrant city of San Diego. We specialize in providing strategic marketing solutions to a diverse portfolio of clients, helping them thrive in the ever-evolving digital landscape. Our team is comprised of creative and passionate individuals who are dedicated to delivering impactful results for our clients.
Send Resume and Cover Letter to careers@fidelitas.co